Since Canada legalized cannabis in 2018, the industry has thrived on a delicate balance of community and competition. As of January, Canada is home to over 3,600 legal cannabis storefronts, with budtenders at the forefront, shaping public knowledge and driving consumer choices.
Strict regulations have curbed traditional cannabis marketing avenues, creating a gap between consumers and the myriad of brands working hard for their loyalty. This dynamic underscores the strategic importance of brands connecting with budtenders, who wield significant influence over consumer preferences.
Enter Tether, Canada’s vibrant budtender community. Launched to provide cost-effective engagement solutions, Tether connects more than 80 brands with more than 5,200 budtenders nationwide, blending marketing solutions with community and education.
To mark its third anniversary, Tether is rolling out its largest educational product sampling event yet, right in the heart of cannabis advocacy – Ottawa, Ont. Slated for Aug. 20 at the Preston Event Centre, this three-hour extravaganza builds on the success of eight previous sold-out events across the country.
More than 35 Canadian cannabis brands and 400 attendees are expected, including more than 200 budtenders and retailers ready to dive into educational product sampling.
Secure your spot by purchasing your tickets today and learn more at tetherbuds.com
READ MORE: 2024 Grow Up Conference Expo blazes a trail into Edmonton
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