Gone are the days of the simple choice of smoking a joint or munching on a pot brownie to consume weed. The cannabis industry has made inroads just about everywhere you can imagine– think products like coffee pods, bath bombs and even toothpaste.
As recreational and medicinal cannabis use becomes legal in more states across the U.S. and elsewhere, companies are helping innovate how people use the plant.
Many celebrities are at the forefront of the burgeoning cannabis industry. Sure, there are famously 420-friendly celebs like Snoop Dogg and Willie Nelson, who’ve openly supported the pot biz since long before its legalization. But many other actors, musicians, and even athletes have entered the game recently.
Though it’s relatively typical for the rich and famous to launch clothing lines and restaurants, the cannabis industry presents a new investment opportunity. Several celebrities have started everything from primo weed lines to pot accessory companies, and since these entrepreneurs bring their pre-existing fan bases with them, their business ventures often see significant success.
In honour of 4/20, Stacker has researched which celebrities have found success in the cannabis industry thus far. You might find some unexpected names and faces on this list, so read on to learn who is making headlines in canna-business.
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Martha Stewart. Photo by Jeff Kravitz/FilmMagic // Getty Images
Martha Stewart
Home improvement and lifestyle guru Martha Stewart raised a few eyebrows in September 2020 when she debuted Martha Stewart CBD, a collaboration with cannabinoid company Canopy Growth. But Stewart’s CBD products are more for health and healing than recreational use, with fruit-flavoured gummies to improve sleep, reduce stress, promote relaxation and so on.
Stewart says her decision to launch Martha CBD stemmed from lackluster experiences with other edibles. She told People in a 2023 interview, “So many CBD gummies I’ve sampled have been disappointing because of the tough, chewy texture and unpleasant aftertaste, so I wanted to elevate this category by making CBD a more accessible and pleasurable experience.”
Jim Belushi. Jen Blyth / Canadian Evergreen photo
Jim Belushi
Actor and comedian Jim Belushi waded into the waters of the cannabis industry back in 2015 when he embarked on a weed-farming journey in southern Oregon. His efforts to get his brand, Belushi’s Farm, off the ground were chronicled in the Discovery Channel docuseries Growing Belushi, which premiered in 2020.
Once just 48 plants, Belushi’s Farm now consists of 93 acres of diverse cannabis strains enjoyed by consumers nationwide. Belushi has become a vocal advocate for those unfairly incarcerated because of cannabis and has since expanded his business to over a dozen states.
READ MORE: Jim Belushi: Cannabis probably would have saved my brother’s life
Carlos Santana. Photo by Ethan Miller // Getty Images
Carlos Santana
In 2020, legendary guitarist Carlos Santana entered the legal weed biz with his brand Mirayo, a cannabis line that encompasses gummies, pre-rolled joints and more. According to the Mirayo website, the company celebrates marijuana’s “ancient Latin heritage” with the ultimate goal of empowering users and freeing their minds for higher thinking.
Santana’s relationship with pot dates back to his childhood; his mother crafted traditional herbal remedies using the plant.
Gwyneth Paltrow. Photo by Dimitrios Kambouris/Getty Images
Gwyneth Paltrow
An intoxicating drink that will get you buzzed but won’t leave you hungover the next day? Beverage brand Cann has won over legions of customers (and millions of dollars in annual sales) with its variety of sparkling, THC-infused “social tonics” that promise to give you a little high without the nasty aftereffects that come with alcoholic beverages.
Gwyneth Paltrow invested early in the California-based company, which was co-founded by entrepreneurs Jake Bullock and Luke Anderson. Paltrow babysat Anderson during his childhood, and now, Anderson joked to the New York Post in 2022, “She supports me in selling drugs.”
Though cannabis drinks can be a famously tough sell, and oversupply issues have plagued California’s weed industry in recent years, Cann has defied the odds to rake in the dough.
Mike Tyson. Photo by Melinda Meijer/ISI Photos // Getty Images
Mike Tyson
Famous for throwing haymakers in the boxing ring, former world heavyweight champ Mike Tyson first ventured into the cannabis industry in 2018 with Tyson Ranch, a cannabis resort and product line. Tyson retooled the brand a few years later, and Tyson 2.0 kicked off in October 2021.
A longtime advocate for marijuana use, as he credits pot for vastly improving his mental health, Tyson continues to release innovative products that garner plenty of attention in the stoner world. Most recently, he dropped a line of ear-shaped edibles known as Mike Bites, a cheeky reference to the infamous 1997 match with Evander Holyfield when Tyson bit off a portion of the other fighter’s ear.
Jay-Z. Photo by Valerie Macon/AFP via Getty Images
Jay-Z
Between music label Roc Nation and champagne brand Armand de Brignac, more popularly called Ace of Spades, Jay-Z is no stranger to the business world. In 2020, the rap mogul started the luxe cannabis company Monogram, famous for a $50 weed cigar called the OG Handroll (before you ask, yes, each one is rolled by hand).
But Monogram isn’t Jay-Z’s only foray into the industry – he also serves as the chief brand strategist for cannabis company Caliva. In 2021, he also launched a $10 million fund to help cannabis startups owned by entrepreneurs from underrepresented groups in the business world.
READ MORE: REVIEW: Jay-Z’s Monogram cannabis brand hits with high tales digital video series
Cheech Marin and Tommy Chong. Photo by Astrida Valigorsky // Getty Images
Cheech Marin and Tommy Chong
If anything, it’s surprising that Cheech Marin and Tommy Chong didn’t enter the weed business sooner. The two rank as one of the most famous stoner duos in cinematic history, and Chong ran pot paraphernalia company Chong Glass until the company was seized during a 2003 federal crackdown on pot accessory sales.
The ensuing nine months of prison time, however, didn’t stop Chong from reteaming with Marin in 2020 to start Cheech & Chong’s Cannabis Co. Their pot is now available for legal purchase in more than a dozen states across the country. Cheech & Chong’s Cannabis Co. opened a slate of “dispensorias” and released a line of nonalcoholic, THC-infused seltzers.
READ MORE: Marijuana mergers: When music meets Mary Jane
Snoop Dogg. Photo by Christopher Polk/Billboard via Getty Images
Snoop Dogg
After briefly running the short-lived, Colorado-based weed brand Leafs by Snoop, rapper Snoop Dogg launched Death Row Cannabis in early 2023 through his iconic record company of the same name. Selling both indica- and sativa-dominant strains, Death Row Cannabis offers a variety of high-quality flowers in dispensaries across California and Michigan.
The D-O-double-G has publicly supported marijuana use and legalization since the early days of his career and has referred to himself as a “marijuana master.” Given the popularity of his buzzy new line, Death Row Cannabis fans seem to agree.
Seth Rogen. Photo by Ethan Miller // Getty Images
Seth Rogen
Considering the number of stoner comedies on Seth Rogen’s acting resume, plus Rogen’s openness about his off-screen marijuana use, a move into the cannabis industry seems like a no-brainer.
Co-founded by Rogen, screenwriter Evan Goldberg, and Michael Mohr in 2019, lifestyle brand Houseplant sells various CBD products like pre-rolled joints as well as a line of bespoke pot accessories. Think faceted glass grinders, colorful carry cases, and specially designed ceramic ashtrays made to Rogen’s high standards as both a pothead and a hobby potter.
Willie Nelson. Photo by Gary Miller/Getty Images for Shock Ink
Willie Nelson
No list of cannabis entrepreneurs would be complete without country music crooner Willie Nelson, who’s nearly as well known for his weed proclivity as he is for songs like “On the Road Again.”
A comparatively early investor in the industry, Nelson released Willie’s Reserve in 2015. Nelson celebrated his 90th birthday in 2023, but as he performs on another cross-country tour and Willie’s Reserve continues to roll out in U.S. dispensaries, neither the singer nor his weed brand looks like they’ll slow down anytime soon. In fact, Nelson often says that his smoking habits are to thank for his longevity.
Story editing by Carren Jao. Copy editing by Kristen Wegrzyn. Photo selection by Clarese Moller.
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