Looking for information on popular cannabis strains? Just Google it. While the popular search engine points you towards answers about specific strains, it also collects data on search terms and tracks their relative popularity over time.
Google Trends works by normalizing search data sampled over the past seven days. Each data point is divided by the total searches in a geographic location and time range to compare relative popularity.
Google scales the resulting numbers from zero to 100 based on a search topic’s proportion to all searches.
Below are the cannabis strains with the highest proportion of Google searches in British Columbia.
Afghan Kush
B.C. Search Interest: 48.
British Columbians searched Google for Afghan Kush less than Ontarians and Albertans, but the powerful, indica dominant strain still scored a 48 in B.C. on Google’s scale. That is over 10 points higher than its current nationwide score. Its THC content varies from 16 to 22 per cent, with a maximum 0.5 per cent CBD. Its most prominent terpine is myrcene, followed by caryophllene and linalool. It reached peak national search interest in March and June.
Ghost Train Haze
B.C. Search Interest: 49.
Colour Cannabis’ Ghost Train Haze is a sativa-dominant hybrid with a THC content reaching 26 per cent. It is a popularly searched strain both in B.C., Alberta and eastern provinces. This year, its search popularity in B.C. lands at a 49 on Google’s scale. It contains 15 per cent terpinolene and 14 per cent limonene, giving it notes of citrus, spice and flowers.
Headband
B.C. Search Interest: 57.
Bred from OG Kush and Sour Diesel, this strain has a THC content of 17 to 22 per cent, with CBD levels reaching only 0.5 per cent. Its Canadian search interest has fluctuated in 2020. Its interest peaked back in Feb., and had fallen to a fraction of that interest in the second half of July. However, it’s search popularity matched its Feb. high last month in British Columbia.
Rockstar Kush
B.C. Search Interest: 68.
Only Alberta and Ontario searched for Rockstar Kush more than B.C. on Google. It sits on the search proportion scale at 68 in the province and is trending upwards nationwide. The indica-dominant Spinach variety clocks up to 26 per cent THC and has a combination of three terpines – limonene, myrcene and caryophyllene.
Mango
B.C. Search Interest: 74.
This strain was born in the fun-loving 1960’s, and British Columbians love to search for it on Google, where it has reached a score of 74 in the province. Its proportion of searches are trending up nationally. It is an indica-dominant combination of Afghani and KC 33 strains. The Canaca branded flower is rich with myrcene, a terpine also found in mangoes. Its THC content is between 16 and 24 per cent.
Wedding Crasher
B.C. Search Interest: 100.
The Wedding Crasher strain is searched for more in B.C. than in any other province by just under 40 points on Google’s scale. It is a mix of Wedding Cake and Purple Punch. The BLKMKT branded product is produced in Alberta. It packs a punch, toting a THC content of 21 to 27 per cent. Its most prominent terpine is pinene, followed by limonene and caryophyllene.
Jack Herer
B.C. Search Interest: 100.
This strain is trending to reach its previous high Canada-wide search popularity, with B.C. once again leading the nation in Google searches for the strain. The spicy sativa’s highest search popularity in B.C. was in February. It contains caryophyllene, myrcene and pinene. In the version grown by Canna Farms in B.C., the THC content ranges from 15 to 20 per cent.
@BenBogstie
ben.bogstie@terracestandard.com
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