Cannabis tourism is a rapidly growing sector in Canada and is a big opportunity for businesses to develop new products based on consumer demand.
New Heights Cannabis is spearheading a research study in partnership with the University of Guelph to determine the size of the Cannabis tourism market and provide insights on the profile of the cannabis tourist, their preferences and purchase intent for incorporating cannabis experiences into their travel plans. This study will provide the data that the industry needs in order to feel confident in investing in cannabis tourism.
This is the first comprehensive Canadian travel survey of cannabis tourism. Federal legalization is a major competitive advantage for Canada that has the potential to enable certain types of businesses not possible in other countries, such as the United States and Mexico. This puts Canada in a unique position globally when it comes to developing cannabis tourism. For this reason, a nation-wide study of the Canadian market is a valuable source of information to a broad audience.
The data is being collected through an online survey that runs until Dec. 31, 2021. Participants who complete the survey are able to enter a contest to win a three-day getaway for 10 people at a Cannabis-Friendly Accommodation, courtesy of HiBnb. A presentation of the Executive Summary midway point of the Canadian Cannabis Tourism Research Study will be presented at the New Heights Cannabis Tourism Summit to provide attendees with an exclusive preview to these crucial insights.
The 3rd Annual New Heights Cannabis Tourism Summit will take place Monday, Oct. 25, 2021, and will reunite the cannabis and tourism industries virtually. The inspiring one-day event will take place online. It will bring together leaders in tourism and cannabis and connect visionary business owners and policymakers for interactive conversations on the ways recreational cannabis experiences can aid post-pandemic recovery efforts in Canada.
Is your business looking for cannabis tourism insights? Pre-orders of the Canadian Cannabis Tourism Research Report are open now. Gain valuable consumer insights on what people are looking for in a cannabis tourism experience as well as brand preferences and more. Get an exclusive look of the Survey Results at the New Heights Cannabis Tourism Summit on Oct. 25, 2021!